Upton Gardens
Barratt London
Following the football club’s move to Stratford [2016], the area around Upton Park faced an uncertain future, and was identified by the Government as being an area of deprivation. However, the provision of 842 high-quality homes, commercial units, cycling and walking links, public open spaces and a 6,000 sq ft community space for a library, has driven significant change that has benefited local people and businesses. The area only used to come alive on fortnightly match days, now it’s bustling every day, supporting shops, markets and businesses and providing homes for key workers. New homes range from one to four bedrooms, including distinctive multiplexes with street frontages, and are available to buy outright, or through shared ownership and affordable rent, ensuring a wide demographic of new residents to build a healthy community life. The Boleyn Ground was a much-loved feature of the area, and following consultation with local people, Barratt East London has kept the footballing legacy alive in a variety of ways, from the naming of buildings to the green space running through the heart of the development, known as the Legacy Route, which provides new pedestrian and cycling links while remembering footballing glory days through public artwork and design features – winning hearts and minds to the development.